Doreen Zhao


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☆.。.:*.*゚ 。

Doreen Zhao


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☆.。.:*.*゚。.。*+.*.。゚

Höweler + Yoon

         A functional visual language, created from building blocks of existing material. Updated communications and marketing collateral in both print and digital mediums, including: proposals, portfolios, business cards, booklets.

Branding, marketing, print, editorial, social, communications 

Museum of Chairs

         Brand identity for the Museum of Chairs (concept). The Museum of Chairs presents and explores the design and history of chairs as architecture and objects of art.
      The goal of the brand identity is to convey the materiality of the museum’s subject, chairs, while being approachable and flexible-use. The visual system includes a geometric, modular logo; a color palette inspired by vintage and mid-century modern art and furniture; and expressive shapes that outline chair forms.  

Branding


Clear The Floor

        Flyers for underground rave collective Clear The Floor.

Art direction, print, social



Olly

        Art direction of an ad campaign for Olly Vitamin Melatonin. Our concept was to showcase the psychedelic dream worlds you visit only when sleeping. More time sleeping means more time dreaming!

Copywriter: Jon Ollom

Hatch Awards 2021 - Bronze

Art direction, print, digital, interactive




WANT/PEAR

A display typeface created based on a physical type specimen.

Typography