Doreen Zhao

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LottaHoney

UXUI, product design, brand identity, design system, asset production, web animation

Our goal was to put together a simple brand identity and MVP site, which could then be iterated upon as the product grew. We wanted the brand to communicate fun and approachability for all, and familiarity for crypto natives. With speed and flexibility for future changes in mind, I began building our design system and organized as we went along.

→ Home page

Home page:

Link to desktop prototype
Link to mobile prototype

→ Planning and process for building our MVP

→ Scratcher purchase flow and animation
Scratcher purchase flow:

Link to desktop prototype
Link to mobile prototype

→ Win animation