Doreen Zhao


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Slant’d

Social, digital, marketing, strategy 

 Slant’d is an independent publishing house and creative community dedicated to Asian Americans. I was lucky to be able to join their team in 2018, as they were still finding their voice and audience. During my time there, we went through a lot of changes—building new launch campaigns, thinking up new and exciting events/partnerships/releases, and undergoing a comprehensive rebrand.

Social media, especially Instagram, was our main and most important channel of communication. I planned, wrote, and designed assets for posts. With our new brand identity, it was important to follow guidelines to establish a strong voice in some areas, while finding some breathing room and developing creativity in others. Working with our talented brand designers, I helped extend our new brand through social, as well as a few other digital projects.










→   Instagram story templates for city representatives from our ambassador program to use on social

For high-attention campaigns, partnerships, and special projects, I was able to play around with the brand and create designs that would keep up visual excitement while feeling true to Slant’d at their core.


→ Posts for a new issue launch



→   Eventbrite banner - marketing assets usually needed to be designed for multiple platforms



→ Announcements and concepting for a fun project we did: a community-sourced cookbook!









→ Cookbook spread exploration