Olly
Copywriter: Jon Ollom
Hatch Awards 2021 - Bronze
Art direction, print, digital, interactive
Copywriter: Jon Ollom
Hatch Awards 2021 - Bronze
Our objective was to create a campaign targeting a younger audience and increase awareness of Olly’s melatonin gummies. In order to do so, we wanted to create visually striking print ads that would catch the interest of younger, trend-aware folks.
Our concept was to highlight the benefits of taking melatonin by showcasing the psychedelic dream worlds you visit only when sleeping. More time sleeping means more time dreaming!
I was inspired by collaging and the GeoCities-type gifs of the late 90s to early 2000s Internet. I love the flashy and unregulated nature of everything created on the Internet during that time, and the aesthetic is nostalgic to anyone who was on the internet during that era. I created “dreamscapes” by collaging stills of those gifs with selected images.
We also created a concept for a microsite, where you could “analyze your dreams.” The goal was to create novelty and a fun brand extension for the campaign.
![→ Print ads]()
![→ Print ads]()
![→ Print ads]()
→ Print ads
→ Dream analyzer microsite
Our concept was to highlight the benefits of taking melatonin by showcasing the psychedelic dream worlds you visit only when sleeping. More time sleeping means more time dreaming!
I was inspired by collaging and the GeoCities-type gifs of the late 90s to early 2000s Internet. I love the flashy and unregulated nature of everything created on the Internet during that time, and the aesthetic is nostalgic to anyone who was on the internet during that era. I created “dreamscapes” by collaging stills of those gifs with selected images.
We also created a concept for a microsite, where you could “analyze your dreams.” The goal was to create novelty and a fun brand extension for the campaign.
→ Print ads→ Dream analyzer microsite